We are delighted to share that EcoNatural, Lucart Professional’s flagship circular economy project, has been awarded Gold Awardin the B2B category at the Grand Prix de la Marque Engagée 2026, presented during the annual PRODURABLE exhibition. Recognized as one of France’s leading events dedicated to sustainable development, PRODURABLE brings together organizations that are actively driving positive environmental and social change.
The award ceremony celebrated companies and initiatives that are tackling some of society’s most pressing challenges through innovation, responsibility, and long-term commitment. This year’s edition honored 18 winners across eight categories, showcasing the growing diversity and impact of sustainable business models. Receiving this distinction among such inspiring projects is a significant achievement for our teams and partners.
Launched in 2011, the EcoNatural project was recognized for its pioneering approach to circular economy. The concept is based on the complete recycling of used beverage cartons, recovering both the cellulose fibers and the polyethylene-aluminium components contained in the packaging. By creating an integrated industrial process that valorizes every material, EcoNatural demonstrates that environmental responsibility and economic performance can go hand in hand.
Over the years, EcoNatural has evolved into a concrete example of how innovation can transform waste into valuable resources. The initiative contributes to reducing waste, preserving natural resources, and promoting more sustainable consumption models. Through this unique production chain, Lucart has helped strengthen the circular economy while providing professional customers with high-quality, environmentally responsible solutions.
This prestigious recognition encourages us to continue investing in sustainable innovation and reinforces our belief that circular economy can be a powerful driver of business success and positive environmental impact. We would like to thank the organizers of the award, our partners, our customers, and all those who contribute every day to making EcoNatural a benchmark for sustainable innovation. Congratulations to all the winners celebrated during this exceptional edition of the Grand Prix de la Marque Engagée.