Pulheim (Germany), February 21, 2025 – A comprehensive workshop followed by a product training session on the Texicell range took place in the training room at Kurt Müller’s headquarters. Two professionals from Lucart guided twelve sales staff through the event, sharing practical insights and helping them explore the Texicell product universe.
The focus was on the special features of our Texicell products, including their high tear resistance, exceptional absorbency, and high reusability even in wet conditions. Participants had the opportunity to experience the entire range firsthand and test it for themselves using samples.
The training was accompanied by a presentation and supporting marketing material in the form of a flyer and folder. Kurt Müller then contacted specific customers in the healthcare sector with a mailing to highlight the product benefits to their customers.
This training measure strengthened the product expertise of Kurt Müller’s sales team and emphasized the strategic importance of Texicell in the healthcare sector.
