Even a night at the movies can spark conversations about sustainability. Since July, Lucart has been actively involved in a project across Giometti Cinema theaters inItaly (Emilia-Romagna, Marche, and Tuscany), where innovation meets environmental responsibility.
In collaboration with Ly Company Italia, Tetra Pak, and Giometti Cinema, Lucart is providing EcoNatural paper towels and dispensers made from recycled beverage cartons: towels produced from Fiberpack®, dispensers from Al.Pe.®, showcasing how recycling can turn waste into valuable resources.
This initiative reflects Lucart’s long-term commitment to circular economy models, where every player in the supply chain contributes to building a more sustainable future. The project also includes a creative and engaging commercial, produced with PAI, currently airing in Giometti Cinema theaters to highlight the importance of recycling.
